Climate Reality Canada's Best Practices Series

The Best Practices Series is part of the toolkit provided to Climate Leaders and other active citizens to facilitate cohesive, inclusive and impactful climate actions. Every issue of this series highlights the best practices available in various fields relevant to environmental activists.

Public Participation and Public Consultation

This specific issue presents the best practices in public participation and public consultation that Climate Leaders and other active citizens should use to organize and act against climate change. In this handout, you will find everything you need, from definitions to practical examples, in order to successfully use public consultation as a tool for inclusive climate action.

Understanding Reason

This specific issue presents the best practices in understanding reason that Climate Leaders and other active citizens should use to discuss and communicate the climate discourse.

Publicity, Social Media Marketing and Increased Campaign Visibility

This specific issue presents the best practices in how to use publicity, social media marketing in order to increase campaign visibility in the aim of conducting a cohesive, inclusive and impactful climate action.


This specific issue presents the best practices available to understand ̈Frames ̈, what they are, how they work and why they are so important in shaping the environment discourse

Empathic Communication

This specific issue presents the best available practices to understand what communicating with empathy is and how it can help you refine your communication skills and become a more effective climate activist.


Special reports

Changing to act, acting to change in the environmental movement

By: Elisha Meir Aaron
Intern, The Climate Reality Project Canada (2017)


In this report, Elisha argues that effective climate communications must focus on building relationships within communities in order to increase political will. Rather than engaging in obstructive, performative actions—which do have their time and place—the climate movement needs to foster relationships with individuals from the ground up in order to generate communal solutions and actions. In Part 1 of this report, the author explores the psychological and cultural barriers to change and action that many people experience. Part 2 briefly presents the work of Hugo Mercier and Dan Sperber, who argue for a social interactionist perspective on the capacity of reason, which evolved to aid communal work and change. In Part 3, he outlines the practice of framing, originally developed by George Lakoff. Framing allows us to speak with our values first, which is important in our ability to use the capacity of reason to our advantage. In Part 4, he stresses that our work in the climate movement depends on our ability to empathize with individuals whom we need to influence. Finally, in Part 5, he brings all of the previous sections together and lays out an approach for effectively communicating climate action.


Download the report here


Recommended Books

An Inconvenient Sequel: Truth to Power

By: Al Gore
Rodale Books


The follow up to the #1 New York Times bestselling An Inconvenient Truth and companion to Vice President Al Gore’s new documentary, An Inconvenient Sequel: Truth to Power, this new book is a daring call to action. It exposes the reality of how humankind has aided in the destruction of our planet and delivers hope through groundbreaking information on what you can do now.


Vice President Gore, one of our environmental heroes and a leading expert in climate change, brings together cutting-edge research from top scientists around the world; approximately 200 photographs and illustrations to visually articulate the subject matter; and personal anecdotes and observations to document the fast pace and wide scope of global warming. He presents, with alarming clarity and conclusiveness (and with humor, too) that the fact of global climate change is not in question and that its consequences for the world we live in will be assuredly disastrous if left unchecked.


Follow Vice President Gore around the globe as he tells a story of change in the making. He connects the dots of Zika, flooding, and other natural disasters we’ve lived through in the last 10+ years―and much more.


The book also offers a comprehensive how-to guide on exactly how we can change the course of fate. With concrete, actionable advice on topics ranging from how to run for office to how to talk to your children about climate change, An Inconvenient Sequel will empower you to make a difference―and lets you know how exactly to do it.


Where Gore’s first documentary and book took us through the technical aspects of climate change, the second documentary is a gripping, narrative journey that leaves you filled with hope and the urge to take action immediately. This book captures that same essence and is a must-have for everyone who cares deeply about our planet.


Buy it here


Keeping Our Cool: Canada in a Warming World

By: Andrew Weaver
Penguin Canada


Monster wildfires in Australia, January golfers in PEI, ruined fruit crops in California, starving polar bears in the North. Climate change is no longer a vague threat. Over the next few centuries climate changes will be greater and occur faster than at any time in 10,000 years. Brilliantly researched, Keeping Our Cool is an engaging examination of global warming, with specific emphasis on Canada. Weaver explains the levels of greenhouse gas emissions needed to stabilize the climate and offers solutions and a path toward a sustainable future.

Buy it here


This Changes Everything

By: Naomi Klein
Penguin Books Ltd.


The most important book yet from the author of the international bestseller, The Shock Doctrine, a brilliant explanation of why the climate crisis challenges us to abandon the core “free market” ideology of our time, restructure the global economy, and remake our political systems.

In short, either we embrace radical change ourselves or radical changes will be visited upon our physical world. The status quo is no longer an option.

In This Changes Everything, Naomi Klein argues that climate change isn’t just another issue to be neatly filed between taxes and health care. It’s an alarm that calls us to fix an economic system that is already failing us in many ways. Klein meticulously builds the case for how massively reducing our greenhouse emissions is our best chance to simultaneously reduce gaping inequalities, re-imagine our broken democracies, and rebuild our gutted local economies. She exposes the ideological desperation of the climate-change deniers, the messianic delusions of the would-be geoengineers, and the tragic defeatism of too many mainstream green initiatives. And she demonstrates precisely why the market has not—and cannot—fix the climate crisis but will instead make things worse, with ever more extreme and ecologically damaging extraction methods, accompanied by rampant disaster capitalism.

Klein argues that the changes to our relationship with nature and one another that are required to respond to the climate crisis humanely should not be viewed as grim penance, but rather as a kind of gift—a catalyst to transform broken economic and cultural priorities and to heal long-festering historical wounds. And she documents the inspiring movements that have already begun this process: communities that are not just refusing to be sites of further fossil fuel extraction but are building the next, regeneration-based economies right now.

Can we pull off these changes in time? Nothing is certain. Nothing except that climate change changes everything. And for a very brief time, the nature of that change is still up to us.

Buy it here


Carbon Shift: How the Twin Crises of Oil Depletion and Climate Change Will Define the Future

By: Thomas Homer Dixon
Random House, 2009

The twin crises of climate change and peaking oil production are converging on us. Thomas Homer-Dixon argues that the two problems are really one: a carbon problem. We depend on carbon energy to fuel our complex economies and societies, and at the same time this very carbon is fatally contaminating our atmosphere. To solve one of these problems will require solving the other at the same time. In other words, we still have a chance to tackle two monumental challenges with one innovative solution: clean, low-carbon energy.

Carbon Shift brings together six of Canada's world-class experts to explore the question of where we stand now, and where we might be headed. It explores the economics, the geology, the politics, and the science of the predicament we find ourselves in. And it gives each expert the chance to address what they think are the most important facets of the complex problem before us.

Buy it here

Why your World is About to Get a Whole Lot Smaller

By: Jeff Rubin
Random House, 2009

According to economist Jeff Rubin, there will be no energy bailout among other industry bailouts. For generations we have built wealth by burning more and more oil. Our cars, our homes, our whole world has been getting bigger in the cheap-oil era. Now it is about to get smaller.

Rubin posits that the auto industry will never recover from this oil-induced recession, but other manufacturers will be opening up mothballed factories. Distance will soon cost money, and so will burning carbon - both will bring long-lost jobs back home. We may not see the kind of economic growth that globalization has brought, but local economies will be revitalized, as will our cities and neighborhoods.

Buy it here

The Big Picture: Reflections on Science, Humanity, and a Quickly Changing Planet

By: Dr. David Suzuki and Dave Robert Taylor
David Suzuki Foundation and Greystone Books, 2009

David Suzuki and co-author Dave Robert Taylor examine current issues facing the natural world such as suburban sprawl, sustainable transportation, food shortages, biodiversity, technology, and public policy. The two provide solid, science-based solutions to the environmental challenges of the 21st century.

Buy it here

David Suzuki's Green Guide

By: Dr. David Suzuki and David R. Boyd
David Suzuki Foundation and Greystone Books, 2008

Everyone knows that human actions affect our natural environment. This guide outlines how people can consume fewer resources and become part of the solution as stewards of the planet. This book recommends actions for individuals to be more green in the homes where we live, the way we travel, the food we eat, and the things we buy. It also describes how all of us can ensure that governments support sustainable lifestyles.

Buy it here

The Hot Topic: What We Can Do About Global Warming

By: Sir David King, Gabrielle Walker
David Suzuki Foundation and Greystone Books, 2008

Last year, awareness about global warming reached a tipping point. Now one of the most dynamic writers and one of the most respected scientists in the field of climate change offer the first concise guide to both the problems and the solutions. Guiding us past a blizzard of information and misinformation, Gabrielle Walker and Sir David King explain the science of warming, the most cutting-edge technological solutions from small to large, and the national and international politics that will affect our efforts.

Buy it here

Heat: How to Stop the Planet from Burning

By: George Monbiot
Doubleday Canada, 2007

In his book, Monbiot offers an ambitious program to cut our carbon dioxide emissions to the point where the environmental scales start tipping away from catastrophe. As solutions, he starts with the home and finds ways for us to build, and live, so much better that we can cut emissions at home by the required 90%. He then looks at the source of our electricity and transportation, and offers solutions to trim our consumption. Monbiot argues there is no time to waste. As he has said himself, "we are the last generation that can make this happen, and this is the last possible moment at which we can make it happen."

Buy it here